As the message about the importance – and value – of social media gets out, an increasing number of advisors are beginning to join social media sites, with LinkedIn reported as being by far the most popular amongst advisors for business. Yet a deeper look at advisor use of social media platforms suggests that for many, they may be doing little more than just showing up, and their LinkedIn presence is little more than having written out their resume in digital form (with, not surprisingly, quite limited results, if any!).
In this guest post, public relations and advisor marketing consultant Kevin Dinino shares some thoughts about more intermediate and “advanced” LinkedIn tools and strategies, and how they can be applied in the context of advisors. From adopting LinkedIn Groups for networking, with a study group, or as the advisory firm’s company intranet, to the Advanced People Search capabilities and even the Volunteer Marketplace, there’s a lot more to LinkedIn for advisors beyond just listing out the details of your current job description and work history!
So if you’ve heard that other advisors are generating business from LinkedIn but feel like you’re missing out despite having created a LinkedIn profile, hopefully this article will give you some ideas about how to take your social media marketing efforts to the next level. Or alternatively, if you have perhaps been tinkering a little on LinkedIn already, but don’t feel like you’re making any headway, perhaps you’ll find a few new tools and strategies to try out!