Kitces Financial Planning Value Summit 2026
See How Successful Advisors Demonstrate And Communicate Their Value To Prospects, New Clients, And Ongoing Clients
Access to event recording included.

See How Successful Advisors Demonstrate Their Value To Clients
Many prospects and clients struggle to understand the value of financial planning beyond portfolio returns. As a result, clients often don’t grasp the full scope of what you deliver. The Kitces Financial Planning Value Summit shows you ways successful advisors address that disconnect.
Value Summit presenters will show the actions they take to demonstrate value across the entire client lifecycle, from warm leads to new clients during onboarding and plan delivery, and to existing clients over the long term.
The transition from pure investment management services to providing more holistic financial planning has been underway for more than a decade. Historically, financial planning was bundled into an AUM fee… such that advisors never had to ‘prove’ their value the way they do now.
At the Value Summit, you’ll go behind the scenes to see what that looks like in practice.
No vendors. No sales pitches. Just a series of 30-minute conversations with co-hosts – Michael Kitces and Taylor Schulte –as guest advisors screenshare their actual financial planning deliverables and more.
30-Minute, Real World Conversations With Advisors Who Know What Success Looks Like
Agenda
Creating A High-Touch Prospect Experience, From the First Meeting Story Deck to A “Get Connected” Onboarding Checklist
Tim will show:
- How he moves prospects from a structured intro call to a first conversation where he uses a preliminary agenda, interview guide, and story deck to explain his value without it feeling like a sales pitch
- What happens in the “engagement” meeting where most prospects decide to hire his firm — including why his team pops a bottle of champagne halfway through
- The “Get Connected” checklist his team uses after a client signs on to finish account setup, update beneficiaries and contacts, and introduce clients to their digital tools

Pairing 3 Open-Ended Questions With a Values Card Exercise to Deepen Discovery With New Clients
Michelle will show:
- The three open-ended discovery questions she uses to surface a client’s goals, retirement concerns, and vision
- The card-sorting exercise clients complete paired with a physical deck of cards they keep and can use with their family
- How the exercise results get built into the client’s first-year advice summary letter and included in every annual meeting afterward

Building A Phased Roadmap So Clients Actually Act on Our Financial Plan Recommendations
Rebecca will show:
- How she decides which of a full plan’s recommendations go in each phase, so clients know what to tackle first (and what can wait)
- How she assigns ownership of each task between the client and her team, and tracks progress
- How unfinished items carry forward and resurface at the next meeting, so nothing gets overlooked

Building A Capital Gains Deferral Analysis to Get Clients Comfortable With Selling and Diversifying
Michael will show:
- How he models a client’s marginal and capital gains tax brackets to estimate the real cost of selling an appreciated position today
- The side-by-side comparison he builds showing the limited dollar benefit of deferring the sale that’s going to eventually happen anyway
- How he uses this analysis to reframe the conversation around tax savings versus what is really just tax deferral

Michael Walsh
Turning The First Annual Review Meeting Into a (Scripted) Conversation About Purpose in Retirement
Tony will show:
- Why he waits a year to raise purpose and identity with clients, and the exact script and conversation guide he uses to open that conversation when he does
- The 3 worksheets that get clients talking: a “halftime” exercise that frames the years ahead as a second half, a checklist where clients pick the traits they’ve seen in people who do (and don’t) retire well, and a GPS framework to help clients define their gifts, passions and skills
- How he carries the retirement-purpose conversation forward to become part of the ongoing client relationship

Using AI To Craft Custom Client Deliverables for Topics That Planning Software Does Not Cover Well
Adam will show:
- How he built his firm’s brand voice, fonts, and compliance guardrails into Claude
- How he’s trained the AI to ask him clarifying questions (format, level of detail, how math-heavy to go) before it builds each deliverable
- The finished, branded PDF his AI agent produces, designed so clients can easily understand it

Screenshare Sessions
Get ready for engaging sessions led by successful advisors who will share their proven tactics.
What Others Have Said About Kitces Summits
Register for Kitces Value Summit 2026
Thursday, December 10, 2026 | 12-4 PM ET
Ready to join us, but need your boss on board? Download our email template to help make the case for attending.
Pricing:
Members $347
Non-Members $447
Summit + Premier Membership Combo $546
Non-Member Ticket
$447
Premier Member Ticket
$347
Save $100 as a member
Value Summit + Premier Membership Combo
$546
Save $100 compared with purchasing separately ($646)
Attend the Value Summit and continue learning year-round with Kitces Premier Membership, including access to ongoing financial planning education and CE opportunities.
Kitces Premier Members Receive 25% Off
The General Admission Ticket is discounted with an exclusive Kitces Member Code.
All Tickets Include Access To The Recording
For those who miss the live event or simply want to refer back to it again, you get the recording.
Interested in being a guest presenter at a future Kitces Summit? Click here to learn more
Interested in becoming a Premier member to receive the Member Discount? Click here to learn more
Become a Premier Member
Kitces.com Premier Membership includes Kitces-Courses discounts, free monthly webinars, over 100 Hours of CE on-demand, CFP ethics, and more!
Group Discounts
Discounts are available for group enrollments. Additional discounts apply with a Kitces Premier Group Membership .
Get ready for engaging sessions led by successful advisors who will share their proven tactics.

