Heavy turnover leaves advisory firms in a vicious cycle of allocating resources to recruit and onboard new advisors, only to lose them before they generate enough value for the firm to recover its investment. And given that McKinsey projects a shortage of more than 100,000 financial advisors over the next decade, it's never been more important for advisory firms to succeed at attracting and retaining talent.
While attracting new talent and managing turnover are often thought of separately, the two are closely related because not all cohorts of potential new advisors targeted by advisory firms have identical turnover rates. In fact, our Kitces Research data shows new college graduates – a cohort traditionally targeted in recruiting efforts – have far higher turnover rates than those transitioning into financial planning later in their careers. This is for several reasons, including that career changers bring with them both soft skills (e.g., meeting deadlines and managing multiple projects) and transferable professional skills (e.g., analytical experience and managing client relationships) that can help them be – and feel – more effective on the job. These experiences, along with the professional networks developed through prior roles that can serve as an initial source of business, can also better position career changers to grow faster and generate revenue and income more quickly than new advisors fresh out of college.
The end result is an "upfront-cost" versus "attrition-cost" trade-off between career changers and new graduates: Career changers require greater investment to recruit (because they can enter financial planning from virtually any other industry and at any age, making them much more widely dispersed and difficult to target in a scalable way) and are also more expensive to employ, earning 20%–40% higher salaries in their first five years in the profession than new graduates. What firms get from these investments in career changers, though, is 2–5X lower turnover rates compared with new graduates. Which means firms looking to minimize advisor turnover should strongly consider whether the benefits of hiring career changers who are more likely to stick around are worth the higher costs of recruiting and employing them compared with traditional cohorts like new graduates.
Drawing on a conversation with Hannah Moore, CFP®, founder of Guiding Wealth and Amplified Planning, as well as a research report from Amplified Planning on new entrants into financial services, we created a four-step framework for firms interested in hiring career changers. The first step contains tips for the top-of-funnel task of spreading awareness of job openings among career changers, including focusing on industry programs that have historically attracted large numbers of career changers (such as The Externship and FPA Residency), as well as non-industry-specific job boards. The second and third steps include middle-of-funnel recommendations aimed at letting career changers know they're qualified and will be supported, so that those who see the posting will be more likely to apply. This matters because many career changers hesitate to apply for financial planning industry jobs because, first, they worry employers will not value their professional experiences; and second, because they seek assurances that they'll be supported during the jump to a new industry, which can often involve a significant short-term reduction in income. The fourth and final step involves the bottom-of-funnel task of ensuring that those who do apply are fairly considered. This means ensuring that otherwise qualified candidates are not screened out by AI-based application filters (simply because they lack industry tenure or a degree in finance), and avoiding making common assumptions about career-changer candidates.
Ultimately, the key point is that the framework laid out in this article can be a helpful tool for firms to gain advisors who bring diverse experiences, transferable skills, and a greater likelihood of long-term success – making them valuable assets both to their firms and the profession as a whole!



