BE THE TRUSTED SOURCE
To be a trusted source, we must be data-driven, evidence-based, and maintain our objectivity. Being the trusted source also means we will Speak The Truth (respectfully), even if sometimes it’s unpopular, to share the information that needs to be shared. We may put forth opinions as thought leaders – thereby becoming the trusted source for new ideas and insights as well – but our perspective should always be evidence-based and data-driven, and the facts we speak should always be judged true and stand on their merits. We will manage our business model to ensure our independence from conflicts of interest that could undermine our ability to Be The Trusted Source.