The first half of 2022 has not played out as most expected; the good news is that for most parts of the country, businesses and offices are re-opening (at least those that decided to return to in-person at all!), and by whatever means we’ve figured out how to ingrain the pandemic into our normal daily lives. The bad news is that the reinvigoration of activity seems to have spawned inflation, economic worries, and a challenging simultaneous decline in stocks and bonds. Which means the arrival of summer should bring some welcome relief – a traditional time for most to find some rest and relaxation (if only because clients also travel more during the summer, and are harder to pin down for meetings anyway!). And for many, this includes finding some time to read and catch up on a few good books!
For those who love to read, though (and especially for those who have limited time and will only get to read just one or two books over the summer), the question quickly becomes “what’s a good book worth reading this summer?”
As a voracious reader myself, I'm always eager to hear suggestions from others of great books to read, whether it's something new that's just come out, or an "old classic" that I should go back and read (again or for the first time!). And so, in the spirit of sharing, a few years ago I launched my list of "Recommended (Book) Reading for Financial Advisors", and it was so well received that in 2013 I also started sharing my annual "Summer Reading List" for financial advisors of the best books I'd read in the preceding year. It quickly became a perennial favorite on Nerd's Eye View, and so I've updated it every year, with new lists of books in 2014, 2015, 2016, 2017, 2018, 2019, 2020, and a fresh round last year in 2021.
And now, I'm now excited to share my latest Summer Reading list of top books for financial advisors in 2022, from a deep dive into how exactly to ‘deliver massive value’ to ongoing clients after the initial financial planning process, to what it takes to market an advisory firm successfully in a crowded landscape, how to build better rapport with prospects and clients by asking (more) effective questions, why sometimes the best path to a better business is not by growing and adding team members but knowing when to strategically subtract instead, several books on how to more effectively scale your advisory firm if/as it does grow (and how to ‘grow’ your business when the goal is not necessarily to be bigger, but to be better!), and a fantastic book on how to stop living in the “gap” between our current reality and the future ideal that always seems to be a little out of reach and instead learn to celebrate the “gain” by recognizing how far we’ve come in recent years.
So as the summer season gets underway, and summer vacations return, I hope that you find this suggested summer reading list of books for financial planners to be helpful… and please do share your own suggestions in the comments at the end of the article about the best books you've read over the past year as well!