Career Opportunities

Director of Reader Engagement

Kitces.com is hiring a Director of Reader Engagement to be responsible for managing and maximizing the engagement of our Readers with our Education, Resources, Training, and Research, as well as our on-platform and off-platform Solutions, including both increasing the Readership of Kitces.com itself, identifying and developing Reader Journeys, and leveraging available digital and content marketing tools and media technology to foster those Reader Journeys with an eye towards ensuring that interested Readers are made aware of the Engagement opportunities that would be of interest to them and benefit them most, while avoiding any distraction or negative brand experience for those who wouldn’t be interested anyway.

In essence, the Director of Reader Engagement is responsible for a unique form of digital marketing, where the focus is not to maximize click rates and pageviews for advertisers, but to grow brand trust and brand attention through meaningful engagement with 99% of Readers, and where appropriate facilitating the Journey of the last 1% to our on-platform and off-platform solutions that can further help them be better and more successful financial advisors.

So if you’re an experienced digital and content marketer with a strong skillset in on-site and email marketing automation tools and a proclivity for nerding out on reams of marketing and content data, who has grown frustrated with the media industry’s obsession with pageviews and ad impressions over meaningful content and engagement, has always wanted the opportunity to work in an environment that puts its Readers first and leverages marketing automation tools to deliver better and more customized Engagement, and have a desire to innovate with a new approach to content and marketing that entails the creation of entirely new KPIs to identify and track and optimize… then this job is for you!

Description/Responsibilities
This entirely virtually-based staff position (work from anywhere in the United States, no relocation required!) will report to Managing Director Rachel Zeller, and work directly with Editor-In-Chief and lead visionary Michael Kitces, and serve as the Director of both our contract and full-employee Engagement team, and a growing external advertising budget.

Further description of annual responsibilities are indicated below.

Engagement responsibilities:
– Drive growth of Visitor traffic and our Reader mailing list, through optimization of email and social media content distribution, on-site conversion funnels, and external list-building partnerships
– Facilitate Engagement of Readers to our Blog content, available Resources, and Research surveys
– Drive growth of Kitces Members Section and Kitces Courses, through targeted Engagement messaging via email, social media, on-site engagement, and paid digital advertising
– Facilitate Engagement of Members, including distribution of new Members Section content, execution of on-platform Live events, utilization of available Continuing Education credits, and Member Support services
– Oversee Sales and Marketing for External Engagements, including Speaking external webinar and in-person events, and Consulting
– Facilitate Engagement of Readers and Members with our Kitces-Related Businesses, including both services for Consumers and for Advisors
– Establish guidelines for Brand Voice, and ensure all platform communications are consistent with the overarching goals of building Brand Trust and Brand Attention
– Develop and implement Visitor Personas to identify unique Reader and Member journeys, and implement and optimize Engagement funnels to connect them with our available content, on-platform, and off-platform Solutions

Key Candidate Traits
The ideal candidate should be self-motivated enough to work in a virtual environment with limited supervision, have substantial experience in content marketing and marketing automation technology, a strong eye for brand messaging and brand voice with excellent attention to detail, experience building and managing a growing team of contractors and full-time employees, and be obsessed with data, A/B testing, and an environment of continuous testing and optimization with digital and content marketing funnels.

Candidates must also exhibit highly effective written and speaking communication skills, given both growing management responsibilities, and being able to engage with a virtual team effectively.

Media or financial advisor industry experience is strongly preferred, but not required.

*We are only accepting applicants eligible to work in, and residing in, the United States at this time.*

Compensation/Benefits
– Base salary $80,000 – $100,000/year based on experience
– Available bonus up to 12% of base salary, determined by meeting key Members Section and other business metrics
– $3,000 budget for additional training/skills education
– $2,000 budget for technology hardware/software or related office materials
– $3,000 conference budget
– Paid membership in a relevant membership association and for a relevant professional designations or certifications
– 15 days of paid time off for combined vacation + sick, plus 6 national holidays
– Participation in company 401(k) plan

To Apply:
Interested candidates for the Director of Reader Engagement should submit their Resume and Cover Letter to jobs@kitces.com, and may include an (optional) up-to-2-minute video to discuss why they are interested in the position as well.