In 2008, Kitces.com was first launched as a platform to showcase my new paid newsletter service, The Kitces Report, and to advertise my services as a speaker for financial advisor conferences, with a “grand vision” that my newsletter would help to draw interest for more speaking engagements, and that speaking in front of more advisor audiences would help me grow the number of paid subscribers to the newsletter. And on the side… I launched a blog, to share a few of my thoughts on financial planning strategies and industry trends that didn’t quite merit a full issue of the newsletter.
A decade later, the growth of the Nerd’s Eye View blog has surpassed even my wildest dreams, moving from a side project to the center of my business, built on a foundational belief that if we can stay focused on advancing knowledge in financial planning and helping real financial advisors to be more successful in their businesses and with their clients, that growth and other opportunities would come. And indeed they have, as the latest Erdos & Morgan study on financial advisor usage of digital media found that the Nerd’s Eye View ranks #1 for influence, objectivity, credibility, and simply being actually useful to financial advisors.
Given this growth, we’re excited to announce the addition to two new positions with the Kitces.com team. The first is a new Associate Editor role, to help us manage the ever-growing volume of content, readers, and behind-the-scenes logistics that are necessary to execute our growing media platform. The second is a new Senior Researcher, to replace Dr. Derek Tharp as he takes on a new financial planning teaching position at the University of Southern Maine’s business school. The Senior Researcher will help us to build a growing base of original research we aim to conduct directly through the Kitces.com platform, to help gain a better understanding of what real financial advisors actually do – from how they deliver plans, to how they price their services, how they use technology, and how they market and grow their advice-centric firms.
In the end, the goal of this growth and expanding the Kitces.com team is not to alter the service that we provide to the financial advisory community; instead, it’s simply to help us get even better at what we already do. Because in the end, a successful growing business needs more good people to be more successful and have a bigger impact to the community it serves. Which is true for both running a financial advisory firm itself, and also a platform that serves them. We’re nowhere close to being done yet, and I can’t wait to see what we can build to help the advisor community in the next 10 years from here!