Determining the value of your time as a financial advisor is crucial to setting an appropriate price for your services. After all, if you don’t know what an hour of your time is worth, you won’t know what you need to charge to reach your income or revenue goals for the business.
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope, we look at the thought process in how you should think about valuing your time as a professional – and the key mental shift from valuing your time based on what it’s worth to you, to valuing your time based on what it’s worth to your client instead.
In fact, the reality is that if you’re really providing valuable services to your clients – especially if they have a significant income or net worth – the value to them could actually be significantly higher than how you price the time for yourself. In other words, you may unwittingly end out significant under-charging for your services by solely focusing on the value to you, instead of considering how much value you’re really creating for the client.
Of course, the reality is that early on as a financial advisor, the goal may be just to get any clients and bring in any revenue. But as the business grows, recognize that at some point, viewing the value of what your time is worth to you may limit your own growth and success!