The financial services industry has hundreds of conferences for financial advisors, yet the reality is that with nearly 300,000 financial advisors in total, most advisors attend at most one conference per year, and many don’t participate at all.
In this week’s #OfficeHours with @MichaelKitces, my Tuesday 1PM EST broadcast via Periscope was live from the AICPA PFP (Personal Financial Planning) conference, the first (chronologically) major advisor event of the year (and also one of the best financial advisor conferences that occurs all year long!). And so it only seemed appropriate to take some time to talk about why it’s so important and valuable to regularly attend conferences.
Ultimately, the goal in attending a conference is actually quite simple: to find one real takeaway, one nugget, one powerful thing you can take home and implement in your business. Certainly if you can get 2-3 takeaways, that’s even better, but 1 is all it takes.
The reason is the power of compounding, which applies not only for accumulating a retirement portfolio, but also in building a business and your personal success. After all, you just have to improve by as little as 0.2% per day to double your success in a year. Which means taking a few days to go to one conference that gives you an idea to make you just 5% better is actually the equivalent of nearly a month’s worth of continuous improvement effort!