Welcome back to the 87th episode of the Financial Advisor Success podcast!
This week's guest is René Nourse. René is the founder of Urban Wealth Management, an independent RIA in the Los Angeles area that manages nearly $120 million of assets under management for more than 200 clients, with a team of 6.
What's unique about René, though, is how she built a successful practice at a wirehouse for the first 20 years of her career as an advisor and only went independent later in her career so that she could use the system she wanted to use to build with the type of clientele she wanted to serve.
In this episode, we talk in depth about the systems that René uses to run her business. The unique way that she structured her "contact us" page to better engage prospects, the material she sends every prospect before the first complimentary consultation meeting, how she determines which prospect meeting she takes versus the ones that she hands off to other advisors in the firm, and the proposal tool she sends every prospect who's interested in engaging her services.
We also talk about the process that René went through to break away from the wirehouse and form her own independent RIA. How she retained the trust of her clients even without the big-name wirehouse firm at the top of her business card anymore by focusing on the safety and security of the RIA custodian she was going to use instead, and the new social media and webinar-based marketing initiative she's created called Smart Women ~ Savvy Money, to grow the firm with the female professional she most enjoys working with.
And be certain to listen to the end, where René shares what it was like building her advisory practice at a wirehouse environment as both a woman and a minority, why she sees mentors as crucial to supporting better diversity in the industry, and how there's increasingly a business case and not just a moral imperative to give better opportunities to both women and racial and ethnic minorities in financial services.
So whether you are interested in learning about the many challenges René overcame as a woman of color in the financial advice industry, how she's structured her marketing funnel to attract new clients, or about the technology stack she used to keep her practice running smoothly, then I hope you enjoy this episode of the Financial Advisor Success Podcast!