My guest on today’s podcast is Brittney Castro. Brittney is the founder of Financially Wise Women, an independent RIA in the Los Angeles area that specializes in providing fee-only financial planning for professional women in their 30s and 40s.
What’s unique about Brittney’s advisory business, though, is not just that she’s generating more than $100,000 in standalone financial planning fees, but that by building an entire personal brand business around herself, she’s been able to diversify her revenue streams as a financial advisor to include offering online courses, paid speaking, and even corporate partnerships where she is paid to be a brand ambassador for financial literacy!
In this episode, Brittney talks in depth about the digital marketing strategies she uses to attract young professional women who are ready and willing to pay her $2,500 to $5,500 financial planning fees, the 5-meeting process she uses over 6 months to deliver financial planning advice and earn her fees, how she structures her ongoing retainer fee for clients, and what she does for them on an ongoing basis (when there’s no portfolio to manage). In addition, we also look at how Brittney built her highly scalable online Money Class course on personal finance, and how she’s been able to generate nearly $100,000 of additional revenue over the past several years by selling her course for $497 per person… despite spending less than $10,000 and 40-50 hours of her time to make it… which means her investment into building that online course has generated about a whopping $2,000 an hour for her time!
We also talk about how Brittney gets paid for professional speaking, the world of “influencer marketing”, and why a financial institution would pay her a substantial amount of money just to have Brittney – the financial advisor – be affiliated with their brand.
And be certain to listen to the end, when Brittney talks about how the key to her success is all about focusing on one area of her business at a time, working on improving it, and then moving on to the next area, while maintaining a large number of independent outsources who each help her in specialized aspects of her business.
And so whether you’ve been wondering how to position fee-for-service financial planning to younger clients who can pay planning fees but have no assets to manage, or want perspective on how a successful personal brand as a financial advisor can open up new business lines, or have simply been curious about what it takes to create an online course to reach new clients, I hope you enjoy this episode of the Financial Advisor success podcast!