As we live in the “Golden Age” of advisor fintech, the number of great products to help financial advisors increase the value they deliver to clients continues to expand. Yet, an unfortunate reality of switching from one technology solution to another is that such changes can often come with substantial switching costs, both in terms of the financial costs that might be incurred during the process, and also the costs of the time and effort that must be invested by staff and advisors in order to get data transferred to the new tool and the entire team up to speed on using it. And when it comes to financial planning software, these costs can be even higher, as planning software generally doesn’t have an export functionality needed for migrating data from one program to another, and the required training of advisory staff is higher relative to some other types of technology (e.g., CRM and performance reporting software), since advisors increasingly need to be able to confidently use planning software “live” in the client meeting in order to not undermine their credibility with clients.
In this guest post, financial planner Matt Cosgriff shares his perspective on BerganKDV Wealth Management’s recent transition from MoneyGuidePro to eMoney, including their lessons learned, how to build an internal transition team, tools for “gamifying” the process, and how the transition can actually serve as a great training opportunity for both advisors and administrative staff. As Matt notes, a successful transition is crucial not only for preserving your existing work for clients, but also understanding how much variation exists between the results of your old software and your new software and why, so that you can effectively use your new software going forward and communicate any different outcomes to clients.
So if you’re contemplating a transition from one financial planning software program to another, or perhaps are just interested in how you can incentivize staff to make progress on a large goal by “gamifying” the process, I hope that you find today’s guest post and the insights from BerganKDV’s transition from MoneyGuidePro to eMoney helpful!