Welcome, everyone! Welcome to the 52nd episode of the Financial Advisor Success Podcast!
My guest on today’s podcast is Joel Bruckenstein. Joel is one of the industry’s leading advisor technology gurus, publisher of the Technology Tools for Today newsletter, and runs the popular T3 Advisor and T3 Enterprise technology conferences for the financial advisory industry.
What’s fascinating about Joel, though, is his nearly 20-year history of writing about and covering advisor technology trends, from publishing regular columns in Horsesmouth, Morningstar Advisor, Financial Advisor, and Financial Planning magazines, to his own newsletter and now his latest platform the T3 Tech Hub… which gives him an incredible perspective on the evolution of advisor technology tools over the years, and where the gaps still remain.
In this episode, we talk in depth about recent trends in advisor technology, the results of the latest Advisor Software Survey that Joel administers along with Bob Veres’ Inside Information, why Joel views today as the “Golden Age” of advisor technology, and what kinds of new trends in advisor technology we’re likely to see in the coming years.
We also talk about the real-world challenges of implementing advisor technology in the typical firm, why data migrations from one piece of software to another are so painful, and why many advisors may actually be trying too hard to find the best technology for their firm… when the real problem is a need for the firm to focus and systematize what it does just to make it possible for technology to help more in the first place.
And be certain to listen to the end, where Joel talks about the biggest areas where advisors can get better ROI from their technology… particularly when it comes to better utilizing CRM software for business intelligence purposes.
So whether you have been curious about the latest trends in advisor technology, are curious why Joel thinks we are living in the “Golden Age” of advisor technology, or have been wondering how you can better utilize your CRM and get a better ROI from your technology, I hope you enjoy this episode of the Financial Advisor Success podcast!