It is viewed as almost common wisdom: the key to success is to set clear goals so that you can achieve them. After all, if you don't know what your goals are, you can't determine the path to reach them. Financial planning itself is rooted deeply in this philosophy, given its significant emphasis on goals (whether for retirement, college, legacy, or something else) as a foundational step in the financial planning process. Yet as I reflect on my own financial and business success over the past decade, I am struck by a startling realization: not only did I not set any goals for myself, but I'm quite certain that if I had, I would be less successful today. Because it's not about goals, really. It's about habits.