The 2013 Technology Tools for Today (T3) conference ran last week from February 11th to 13th in Miami, Florida. Entering its 8th year, the event is hosted by financial advisor technology consultants Joel Bruckenstein and David Drucker, and continues to grow, as this year’s conference included more than 600 total attendees and over 75 companies (generally hand picked by Bruckenstein and Drucker) that provide technology-related solutions for advisors – which means it will by far be the largest advisor-centric technology conference of the year. And notwithstanding how the event has grown, the reality is that the conference still has ample room to expand further, given that several problem areas for advisors still had relatively few solutions present. In fact, it was somewhat ironic that the conference had a thriving Twitter hashtag but only one provider of social media archiving tools!
In looking amongst the vendors and solutions available at the conference, several clear themes emerged, including an ongoing shift to web-based “cloud” solutions, the rising trend of software integration around CRM as the hub, and the availability of software on mobile devices. But perhaps one of the most striking themes heard from advisors in the hallways at this year’s conference is simply that the available technology solutions have become so numerous, now one of the greatest challenges is just choosing amongst them all!
To say the least, the T3 conference is now a permanent “fixture” of the financial advisor conference space, and the growth of the event suggests the future still looks bright both for the conference itself, and the growth of technology solutions for advisors!