Many readers of this blog contact me directly with questions and comments. While often the responses are very specific to a particular circumstance, occasionally the subject matter is general enough that it might be of interest to others as well. Accordingly, I will occasionally post a new "MailBag" article, presenting the question or comment (on a strictly anonymous basis!) and my response, in the hopes that the discussion may be useful food for thought.
In this week's MailBag, we look at a question about how to get started using LinkedIn to get new clients. Just searching through your connections for people who might fit your profile and then ask for an introduction probably isn't going to work. This is where a content-based marketing strategy can be effective.