While the work of developing financial plans was originally used as a way to identify “gaps” in a person’s overall financial situation (in order to then sell them something to fill those gaps), the profession has evolved so that the advice itself is now the product. But despite the value that advisors can bring to clients over a long-term relationship, the intangible nature of financial planning services can make it difficult for clients to assess the ongoing value they receive after the initial plan is implemented. With this in mind, one way for advisors to demonstrate ongoing value is to use systematized deliverables and ongoing services that make the ongoing advice more salient to clients without creating any hurdles for the firm as it grows.
Presenters:
Matthew Jarvis
Co-Founder, The Perfect RIA podcast & President, Jarvis Financial Services
Adam Cmejla, CFP
Founder, Integrated Planning & Wealth Management
