The ongoing rise of firms providing financial planning value beyond 'just' the portfolio is leading more and more advisory firms to charge advice fees in addition to (or in lieu of) an AUM fee. The good news of subscription and retainer fee models is that the advisor can get paid for giving advice beyond the portfolio, and even be compensated for the advice they provide to clients who don't have a portfolio. Learn how advisory firms are explaining the ongoing value that their clients will receive for the advice fees they pay, and how you can demonstrate your firm's ongoing financial planning value.