The results are in for FPA’s first ever video competition on “How NOT To Do Financial Planning”, and congratulations to Dave and Rob Daline of Minnetonka, MN, for their winning video “Winston the Pug.”
The video competition marks FPA’s first foray into trying to create content that may “go viral” as a way to increase exposure and public awareness of financial planning, not long after NAPFA released their “Focus on Fiduciary” campaign and released some videos of their own to promote the importance of a fiduciary standard. Notably, though, FPA seems to have gone more emphatically in the direction of trying to encourage members to create videos that will be particularly funny and entertaining, ostensibly in the hopes of creating a potential frenzy for their video akin to some of the other viral video content that has emerged in the past few years.
This year’s competition attracted just a few entries, and they all took a rather different slant on both the issue itself – how NOT to do financial planning – and also about how to convey that information. You can see all of the video entries at the FPA Television grouping on YouTube, including the winning entry.
Personally, after viewing all the entries, I have to admit that my favorite was Reed Fraasa’s. I’m just trying to decide whether having an “auxiliary planner” might actually be an effective financial planning service model after all! 🙂