Welcome everyone! Welcome to the 443rd episode of the Financial Advisor Success Podcast!
My guest on today's podcast is Griffin Kirsch. Griffin is the owner of GK Wealth Management, an RIA based in Reno, Nevada, that oversees $200 million in assets under management for 450 client households.
What's unique about Griffin, though, is how he has grown his AUM to $200 million in five years (with a 70% margin in terms of earnings before owner compensation) by providing high-touch planning for business owners and real estate investors even though he doesn't charge a fee on these assets.
In this episode, we talk in-depth about how Griffin leverages his own experience as a firm founder to support his business-owner clients navigate financial planning decisions (in particular, tax planning opportunities), how Griffin encourages his business-owner clients to invest a portion of their profits outside of the business to diversify their asset base and take advantage of opportunities in real estate and public markets, and how Griffin helps clients analyze options to purchase real estate (both for investment and personal use) as a high-value service.
We also talk about how Griffin brought in $50 million in client assets in 2020 alone in part by reaching out directly to businesses and letting them know about opportunities through the Paycheck Protection Program and Employee Retention Tax Credit (connecting them to a trusted CPA who became an effective referral partner), how Griffin builds relationships with key centers of influence, for instance by proactively reaching out to his clients' CPAs and communicating his tax planning recommendations (which saves time for the CPAs and leads to additional referrals to Griffin's firm), and why Griffin is willing to serve higher complexity clients who pay relatively low fees because they often have deep networks and are often his top referral sources.
And be certain to listen to the end, where Griffin shares how he segments clients based on complexity and the number of meetings and other touchpoints they need during the year (which doesn't necessarily line up directly with the investible assets they bring to the firm), how Griffin leverages third-party investment managers to save time on investment research and to provide access to a variety of strategies for clients with different asset allocation needs, and how Griffin not only is focused on additional growth within his firm but also ensuring that he is 'replaceable' (whether for an extended vacation or permanent absence) by giving the newer advisors in his firm more client-facing opportunities to ultimately make them 'irreplaceable'.
So, whether you're interested in learning about offering high-value services for business-owner clients, building relationships with key centers of influence, or leveraging third-party investment managers to improve business efficiency and client outcomes, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Griffin Kirsch.