Welcome everyone! Welcome to the 471st episode of the Financial Advisor Success Podcast!
My guest on today's podcast is Dennis Morton. Dennis is the co-founder of Morton Brown Family Wealth, an RIA based in Allentown, Pennsylvania, that oversees $475 million in assets under management for 275 client households.
What's unique about Dennis, though, is how he and his co-founder were able to build sufficient firm infrastructure to be able to take five-week sabbaticals without major disruptions (while continuing to experience client growth).
In this episode, we talk in-depth about how Dennis's firm is able to offer all employees the opportunity to take a sabbatical after five years of service in part by socializing clients with more than one advisor and the rest of the team (so that they don't rely on a single point of contact), how Dennis found that rather than being nervous about their advisor being out-of-pocket for several weeks, that clients were excited for him to have the opportunity to take time away from the business (and showed his authenticity about wanting to spend quality time with his family while building his firm), and how Dennis's experience with a failed succession plan at a previous firm inspired him and his co-founder to build a business where they wouldn't be indispensable.
We also talk about how Dennis and his partner have scaled their firm in part by identifying tasks that need to be done in-house (typically those that require intimate knowledge of their clients' circumstances) versus those that can be outsourced (where knowledge of the firm's principles is sufficient), how Dennis boosted firm growth and amplified his firm's brand both in its local community and online by hiring a director of marketing who leads firm efforts on managing lead pipelines and centralizing marketing data, and how Dennis and his co-founder conducted a "brand DNA" exercise soon after founding their firm, and then revisited it later as the company grew to ensure the full team was on the same page when it comes to firm culture.
And be certain to listen to the end, where Dennis shares how he's found significant value in providing clients with a one-page financial plan as part of his firm's plan presentation meeting, how Dennis has developed an ideal client profile of leaders (including those at the head of businesses and non-profits) who understand the benefit of having smart people around them and who aren't afraid to delegate, and how Dennis has found that his background in the U.S. Army provided valuable leadership skills that have served him well as a firm owner (and how he thinks other career changers can leverage their unique skills to find success in the financial planning industry).
So, whether you're interested in learning about building firm infrastructure and staffing to allow founders and team members to take sabbaticals, the potential value of hiring a director of marketing to build a firm's brand online and in the local community, or strategically deciding which business functions to keep in-house or outsource, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Dennis Morton.

