Generating Tax Alpha With Effective Asset Location
In this webinar, Michael Kitces explains how asset location can be used to optimize after-tax returns and why the traditional “pro rata” method may not be the most effective approach. Throughout the session, Michael illustrates how tax characteristics, account types, expected returns, and investor behavior intersect to drive wealth outcomes. Advisors will learn how to:
- Differentiate between the tax characteristics of investment returns and their influence on optimal asset location.
- Account for turnover and dividends on asset tax efficiency within different account types.
- Apply the Asset Location Smile framework to client portfolios by building an asset location priority list.
- Implement asset location planning across a household for tax efficiency.
- And more!

Michael Kitces, MSFS, MTAX, CFP®, CLU, CHFC, RHU, REBC, CASL
Michael Kitces is the Chief Financial Planning Nerd at Kitces.com, dedicated to advancing knowledge in financial planning and helping to make financial advisors better and more successful. In addition, he is the Head of Planning Strategy at Focus Partners Wealth, the co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and FA BeanCounters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning industry blog Nerd’s Eye View.