Guiding Clients Effectively Through End-Of-Life Financial Planning Decisions
In this webinar, Dr. Russell James draws on Terror Management Theory and extensive experimental research to explore the psychological effects of mortality salience and how awareness of mortality influences behavior and decision-making. He explains why people often cope with thoughts of death either by avoiding the topic entirely or by seeking symbolic immortality through actions that create lasting social impact. Throughout the presentation, Dr. James demonstrates how advisors can work with, rather than against, these natural human tendencies. By leveraging effective framing, language, and social norms, advisors can better guide clients through emotionally charged, mortality-related decisions and strengthen overall client engagement. Advisors will learn how to:
- Understand personal mortality salience and its impact on client behavior and preferences
- Recognize and address behavioral responses clients may exhibit when faced with death-related financial decisions, including spending inheritances
- Use effective framing techniques to improve client engagement with mortality-related planning topics
- Support clients in making decisions that reflect their values and create lasting social impact
- Leverage social norm defaults and timing of communication to influence inheritance and charitable giving outcomes
Russell James, J.D., Ph.D., CFP®
Russell James, J.D., Ph.D., CFP® is a professor in the School of Financial Planning at Texas Tech University where he directs the graduate program in Charitable Financial Planning (planned giving). He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review and received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on charitable giving. He is a member of the National Association of Charitable Gift Planners (CGP) Hall of Fame and an Honorary Fellow of the American College of Trust and Estates Counsel (ACTEC).