Supporting Widowed Clients: Plan Impacts And Communication Strategies
Kathleen Rehl, Ph.D., CFP®, draws on her personal journey, academic research, and field-tested strategies to help financial advisors more effectively support widowed clients. In this webinar, she outlines the three stages of widowhood and introduces specialized planning tools tailored to each phase of grief. She shares best practices for building lasting, trust-based relationships during this sensitive life transition. Through real-world case studies and practical techniques, advisors will learn how to meet widows where they are, both emotionally and financially, to provide compassionate, impactful guidance. Advisors will learn how to:
- Understand the current statistics on widowhood, including wealth transfer patterns and why widows often terminate their relationships with their existing financial advisors.
- Explain the emotional and financial challenges experienced during early widowhood.
- Differentiate between the three stages of widowhood and apply appropriate financial planning strategies to support a widow through each stage.
- Develop communication techniques and action strategies for new widows to enhance trust, empathy, and long-term engagement with widowed clients.
- Utilize widow-focused planning tools, such as the Clouds Exercise, Now-Soon-Later, Financial Feelings Survey, and Values Clarification.

Kathleen Rehl, Ph.D., CFP®, CeFT® Emeritus
Kathleen Rehl, Ph.D., CFP®, CeFT® Emeritus owned Rehl Financial Advisors for 18 years before retiring to an active 6-year encore career empowering widows with her speaking, writing, and research. As a financial planner, she specialized in working with widows and philanthropic planning. After her husband died, Kathleen wrote Moving Forward on Your Own: A Financial Guidebook for Widows.