Kitces Marketing Summit 2026
Common Advisor Marketing Tactics… Done Uncommonly Well. Register during our Early Bird window and lock in the lowest available rate for the 2026 Marketing Summit.
This is a live virtual event. Access to event recording included.

See How Successful Advisors Are Marketing Their Financial Planning Services
Instead of telling you what you ‘should’ be doing as an advisor, our Kitces Summit guests are all practicing financial advisors who will actually show you what actions they’ve taken to market their expertise to clients and prospects, so you can see what’s really possible for yourself.
At the 2026 Kitces Marketing Summit, you’ll have a chance to see what common advisor marketing tactics look like when they are done uncommonly well with unique behind-the-scenes looks at real financial advisors’ strategies that attract clients.
No vendors. No sponsors. Just a series of 30-minute real conversations between our co-hosts – Michael Kitces and Taylor Schulte – and our expert guests, financial advisors who will screenshare their actual marketing deliverables and show how they communicate their value to prospects and clients.
What To Expect At The Summit
Here’s a glimpse of what awaits you at the 2026 Kitces Marketing Summit:
- Screenshare Sessions: Get ready for engaging sessions led by successful advisors who will share their proven marketing tactics. No vendors. No sponsors. Just a series of 30-minute real conversations between our co-hosts – Michael Kitces and Taylor Schulte – and our expert guests.
- Interactive Chat Feature: Looking for inspiration around your marketing plan? Want to hear what your fellow advicers are doing? Our active chat feature allows you to interact with other attendees, share ideas, ask questions, and share knowledge.
- Insightful Polls: Participate in live polls throughout the Summit to gauge trends, and opinions.
- Exclusive Handouts and Resources: Gain access to exclusive handouts and resources curated specifically for Summit attendees. These materials will serve as valuable reference guides and tools to implement the strategies discussed during the sessions.
Join us at the 2026 Kitces Marketing Summit and be part of a dynamic learning event and emerge with actionable strategies to take your marketing efforts to new heights.
30-Minute, Real World Conversations With Advisors Who Know What Success Looks Like
Each guest will screenshare their actual video marketing, digital discovery, or referral strategies.






Agenda
Using AI To Create A Repeatable System For Scripting Authentic Videos That Attract Ideal Prospects
Nate’s video marketing strategy helped him reach 250,000 followers and 80 million views in 2024, leading to 172 new clients in just 9 months. After scaling his team and raising his prices, he finished 2025 serving 90 incredible families.
In his behind-the-scenes presentation, Nate will share:
- How he solved for “what to say” in his social media videos by using AI tools like Claude and ChatGPT to build a repeatable scripting process designed to attract prospective clients
- How he sets up AI “Projects,” including the specific rules and guidelines he creates to optimize script output
- The unique method he developed to train AI tools on his own grammar habits, style, tone, and communication style so every script is written in his authentic voice

Creating Video Content That Builds Trust And Attracts Prospects With A More Intentional Messaging Framework
Katherine’s hyper-focused social media strategy leveraging her video content helped her generate 70 intro calls, $19 million in new AUM, and $175,000 in added revenue over 12 months.
In her behind-the-scenes presentation, Katherine will share:
- The process she built to ideate and create social media content that speaks to her ideal prospect, centered around a simple framework she’ll fill out live during her presentation
- How she makes the key messaging decisions behind each piece of content, including what a topic communicates about her firm and which angle is most likely to earn the attention of prospects
- How she translates that message into a more effective video hook, visual approach, caption, and call to action
- The repeatable process she uses to move from expertise to messaging that feels engaging, differentiated, and relevant to the prospects she wants to reach

How To Build and Run Simple Retargeting Campaigns To Re-Engage Warm Prospects And Generate More Leads
Jason’s retargeting strategy helped him add $12 million in AUM and over $60,000 in financial planning retainers over 9 months in 2025 — even after taking three months off for the arrival of his new baby and eventually turning clients away due to capacity.
In his behind-the-scenes presentation, Jason will share:
- How he uses simple retargeting ads via Facebook and Instagram to reconnect with website visitors and people who engage with him via social media, by putting the right follow-up message in front of people who have already shown interest
- How he builds customer retargeting audiences using website traffic, social media engagement, video views, and email lists to guide them toward a clear call to action
- How he built and heavily automated a retargeting process that stays simple, practical, and cost-efficient

5 Simple Actions Advisors Can Take To Improve Local SEO And Get Discovered By More Local Prospects
Shaun’s local SEO strategy helped him average 25 prospects per year for the past seven years who found him via either Google or an AI search, closing an average of 10 new clients annually for his intentionally solo lifestyle practice.
In his behind-the-scenes presentation, Shaun will share:
- The 5 specific actions he took to quickly improve his website’s search rankings and increase the number of local prospects who reached out to his firm via Google search
- How claiming and optimizing his Google My Business page helped him climb to the top organic Google and Bing search results for financial advisors in his local market
- What he’s implementing today to improve visibility in AI search results as more prospects begin using AI tools to find advisors

How To Use An Interactive Client Survey To Expand Services For Current Clients And Earn More Referrals
Jerry’s client survey and communication strategy helped his firm drive a big uptick in client referrals, culminating in adding $100 million in new AUM in 2025—the strongest growth year in firm history.
In his behind-the-scenes presentation, Jerry will share:
- How he schedules a short standalone feedback session and then uses an interactive client survey to uncover unmet needs and identify opportunities to deepen existing client relationships
- How he frames his Client Service Calendar and complete service list to create awareness around the full scope of his firm’s value—even when certain services may not apply
- The script and question flow he uses to move the conversation naturally from feedback, to service opportunities, to referral introductions

Using A 3-Part Framework To Turn Expertise Into Targeted Content That Drives More Referrals
Corbin’s new targeted content strategy, combined with his long-term referral strategy, has ramped up growth resulting in over 100 new financial planning clients within the first year, lifting his assets from $650M to $800M of AUM.
In his behind-the-scenes presentation, Corbin will share:
- The details of his 3-part marketing framework he built to create targeted content that can help generate more client referrals
- How he develops a deeper understanding of his target audience and uses long-form content like whitepapers to show expertise and build trust
- The exact referral guide he gives to clients to clarify who he helps best and how they can refer others in a way that feels natural and authentic

What Others Have Said About Kitces Summits
Kitces Marketing Summit 2026 - Early Bird
Thursday, June 4, 2026 | 12:00 - 4:00 PM ET
Register during our Early Bird window and lock in the lowest available rate for the 2026 Marketing Summit.
Early Bird Registration is Available Until April 13, 2026.
Early Bird Pricing:
$297 (Members)
$397 (Non-Members)
After Early Bird Ends, Pricing Increases To:
$327 (Members)
$447 (Non-Members)
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The General Admission Ticket is discounted with an exclusive Kitces Member Code.
All Tickets Include Access To The Recording
For those who miss the live event or simply want to refer back to it again, you get the recording.
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