Kitces | Nerd's Eye View - Planning Profession

CFP Board Considers Going Into Competition With CE Sponsors It Regulates

nospam@example.com (Michael Kitces) — Mon, 13 May 2013 06:03:00 -0500

Last week, leaders from the CFP Board, including CEO Kevin Keller, board of directors chair Nancy Kistner, and chair-elect Ray Ferrara, traveled to the FPA Retreat conference and NAPFA's national spring conference. The purpose of the visit was not just to participate in the conference itself or check out the latest growth of the organizations; instead, it was to gauge support from these gatherings of the experienced planner community for a potential new initiative: the CFP Board is considering whether it should begin to offer CFP Continuing Education (CE) credit to its certificants, going into direct competition with the CE sponsors it is simultaneously responsible for overseeing, in an effort to raise the quality of CFP CE.

Not surprisingly, given the fiduciary focus of both FPA and NAPFA members and the efforts of the respective organizations on the Financial Planning Coalition - which is currently making the lobbying case for why a conflicted organization like FINRA should not be allowed to oversee registered investment advisers - planners from both groups were negative on the proposal, citing the blatant conflict of interest involved if the CFP Board were to compete with those it regulates.

While at this point, the reality is that this is just a preliminary discussion, and not even a substantively drafted proposal issued for comment, it nonetheless raises a more substantive question: is this really the best idea the CFP Board has regarding how to improve the quality of CFP CE, or does this proposal represent a strategic first step towards something more far reaching, like going into direct membership association competition with the FPA and NAPFA themselves? Will the CFP Board back away from the proposal given the nearly unanimous negative feedback thus far, or will it further tip its hand in pursuing a new strategic initiative?

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Where Should Financial Planning End And A Government Safety Net Begin?

nospam@example.com (Michael Kitces) — Mon, 08 Apr 2013 06:04:00 -0500

Earlier this year, former LA Times journalist Helaine Olen - who was responsible for their popular Money Makeover series for many years - published a controversial new book entitled "Pound Foolish: Exposing The Dark Side Of The Personal Finance Industry." In the book, Olen tears apart most of the personal finance industry - tracing it from the roots of Sylvia Porter to Jane Bryant Quinn to today's world from Suze Orman and David Bach to Jim Cramer, the MoneyShow, and Robert Kiyosaki's "Rich Dad" series, and showing along the way how the conflicts of interest rife in the industry serve to undermine much of the value personal finance is purported to give.

Although Olen also shines a harsh light on many segments of the financial advisor space as well, the most notable part of the book is not merely that so much of the financial services world is conflicted and acts in its own interests at the expense of consumers, but that the underlying implication that the problems of most Americans are a result of their poor spending habits and failure to get financially educated may be placing too much blame on consumers and too much of an expectation on even the best that personal finance has to offer. Instead, Olen suggests that many of these issues must be viewed in a broader social light, where the struggle of bringing financial planning to the masses may be less about the problems of our industry business models and more about the fact that what financial planning has to offer simply isn't enough to rectify the real world challenges the average American faces.

The kinds of government safety net and paternalistic solutions implied by such concerns are likely unappealing to many planners, but Olen's book is nonetheless a worthwhile read for some fresh perspective on the intersection between what personal finance and financial planning have to offer, and the limits on what they can achieve without perhaps some social and economic reform and government oversight and assistance.

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Strategies For CFP Board To Improve The Quality Of CFP Continuing Education (CE) Credit

nospam@example.com (Michael Kitces) — Mon, 01 Apr 2013 06:03:00 -0500

It's no secret that the current state of CFP Continuing Education (CE) credit is a pretty sorry affair. Financial planners attend sessions just hoping for 1-2 takeaways that they haven't heard a dozen times before - an embarrassingly low bar for "satisfaction" - and conferences struggle to draw attendees. It often seems that planners choose a myriad of free vendor-provided CE options not because the content is good - often, it's still little more than a veiled sales pitch for the company's products or services - but because the paid CE alternatives from conferences aren't much better; if you go into your CE experience assuming you won't hear anything new anyway, there's little reason not to take the free option. And this situation is not new; while the CFP Board has become more aggressive about cracking down on the worst of the CE-as-product-pitch options, there's been little done to elevate the average CE experience.

Yet that doesn't mean the situation is hopeless, as many steps can be taken to improve the quality of CFP continuing education; in fact, the CFP Board, as the keeper of the CFP marks and the continuing education for them, wields a great deal of power to change the system for the better. For instance, the CFP Board could create a ratings clearinghouse so conference organizers can more easily see who's a good speaker and who's not, allowing events to better screen their speakers before putting them on the podium. In addition, the CFP Board could also provide a better database for finding CFP CE providers in the first place, so the majority of events don't have to rely upon random Google searches and scanning the agendas of other conferences! But perhaps the best path to getting better CE credit is simply to lift the number of required CE credits, creating more of a potential CE market that could attract quality providers in the first place!

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How All Financial Planning - Even Fiduciary - Is About Sales, Sales, Sales

nospam@example.com (Michael Kitces) — Mon, 04 Feb 2013 06:01:00 -0600

As financial planning continues to shift further and further away from selling products and towards the delivery of quality advice, many have suggested that financial planning may soon reach the point where it departs entirely from its "sales" roots - a vision widely supported by both consumers and new financial planners entering the profession, who all view sales with a highly negative stigma.

Yet the reality is that at its purest level, "selling" is really just about persuasion and influencing the decisions of others, and financial planners really are in the business of persuasion, convincing clients to: 1) pay the planner for services; 2) to engage in the financial planning process; and 3) to implement the advisor's recommendations. As a result, if you - as the planner - don't know how to "sell" your clients on the value of you, the financial planning you offer, and motivate them to act on your recommendations, then you simply can't succeed as a financial planner, regardless of whether the sale of an insurance or investment product is ever involved (though especially if clients really do need to implement such products!).

Accordingly, the reality is that perhaps it's time to ditch the sales stigma in the financial planning profession, and take a fresh look at how the noblest implementation of sales, persuasion, and influence is at the very core of what it takes to be a successful practitioner. To do this, however, also requires dropping the embarrassing history of how "sales" has been done in financial services in the past, and instead look to the latest tools and research available, so that we can develop proper training for how to "sell" effectively in the 21st century.

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The Top 3 Issues Financial Planners Will Face in 2013: Fiduciary Regulation, Tablet Technology, and Health Insurance

nospam@example.com (Michael Kitces) — Mon, 07 Jan 2013 07:01:00 -0600

As we close the books on 2012 and begin to look forward to 2013, a number of significant issues are looming that will shape financial planners, their practices, and the profession in the year to come. Perhaps the most apparent issue is the one that generated the most intensity in 2012, yet without a resolution: the ongoing debates regarding the implementation of a uniform fiduciary standard for financial advisors, and which regulator will be responsible for increasing the oversight of investment advisers. This issues will become hot topics again in 2013, as the SEC has committed to moving both issues towards a resolution, and the Department of Labor is also anticipated to (re-)release its own new fiduciary rules for 2013. This will be an intense year for financial advisor regulation.

Beyond what's on the regulatory horizon, though, two other significant issues loom for 2013. The first is a wave of change in the software and technology that advisors use, as tablets are rapidly becoming so mainstream that already the majority of advisors are using one... and soon the majority of all Americans will be, too. The bad news is that means a great deal of pressure is coming for advisors to improve their software, systems, and practices to accommodate the use of tablet computers. The good news is that this in turn may lead not only to dramatic improvements in the efficiency of the office and the experience for clients, but also that a wider base of tablet users attracts more software developers and providers to innovate and create even more new solutions and improvements.

The final issue for 2013 - what will likely turn out to be both the biggest, yet is the one we are least anticipating and for which we are the least prepared - is the establishment later this year of health insurance exchanges and the need for clients to choose what health insurance they will purchase for 2014, or pay a penalty. The sheer numbers involved are daunting and almost overwhelming, as there are nearly 50 million uninsured Americans who must by the end of the year go through a process to purchase health insurance - and must do so from a series of state insurance exchanges that don't even exist yet! The issue will not be constrained to only the uninsured, either, as many employers are likely to cease offering coverage for employees and instead simply pay them a little more and let them obtain their own guaranteed coverage directly. In the long run, this dissociation of health insurance from employment is arguably a positive step for clients; nonetheless, in the nearer term, I suspect we will find that when the books are closed on 2013 a year from now, we'll be stunned by the volume of work that will have been done guiding clients through this health insurance transition period.

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CFP Certification, Financial Planning, and Fiduciary: Doing Versus Being

nospam@example.com (Michael Kitces) — Mon, 10 Dec 2012 06:01:00 -0600

As financial planning continues its march towards being a recognized profession, a fundamental tenet is that it must hold itself to a fiduciary standard - just as is required of every other profession that functions in the public's interest in a position of expert trust. Five years ago, the CFP Board took that step with its adoption of a fiduciary standard for CFP certificants who deliver financial planning, declaring that doing financial planning (or even just material elements of financial planning) would trigger the standard. Nonetheless, by attaching the fiduciary standard to doing financial planning, the CFP Board's standard also implies that there are situations where a CFP certificant may not be subject to the fiduciary standard - and this "loophole" has recently come under heavy criticism. Although in practice the loophole may be a fairly narrow one - how common is it really for someone to spend years and thousands of dollars to study and obtain a CFP certification only to not deliver any actual financial planning whatsoever? - it nonetheless raise the question: is it time for the CFP Board to take the next step forward, and advance the fiduciary standard from applying when one is DOING financial planning, and instead simply attach it to BEING a Certified Financial Planning professional in the first place?

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IMCA Defines The Difference Between Private Wealth Management And Financial Planning

nospam@example.com (Michael Kitces) — Mon, 26 Nov 2012 06:02:00 -0600

In recent years, it has become increasingly popular for many financial advisors to call themselves "wealth managers" to differentiate themselves, just as a decade or two ago it was popular to use the term "financial advisor" to differentiate from the stockbrokers and insurance agents. Yet a recent study from IMCA has sought to better define what "wealth management" really means - and their conclusions imply that it is far more than just a fancy label for advice, and instead constitutes unique job tasks and specialized knowledge and skills different from financial planning and designed to serve a unique type of client: those with at least $5 million of net worth. If it gains momentum, the implications of the IMCA study are significant, as it implies that some advisors are using a label that is not actually an accurate description of the knowledge they have and services they provide, and that those who really do wish to work in this area may need to get further training and education. While that is arguably a conflicted perspective for IMCA, as their Certified Private Wealth Advisor (CPWA) certification is intended to target this exact space, it nonetheless remains a valid point: if the job tasks, knowledge, and skills of wealth management really are different than financial planning, then people should use labels that describe what they really know, do, and deliver to clients, and should be educated accordingly.

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Morningstar Tries To Quantify The Value Of Financial Planning - 1.8% Gamma For Retirees?

nospam@example.com (Michael Kitces) — Mon, 12 Nov 2012 06:01:00 -0600

A longstanding challenge of financial planning has been the fact that its value is usually defined in intangible terms (e.g., "bringing peace of mind") or at least over time horizons too long to effectively evaluate (e.g., "helping people achieve their long-term goals"). Yet arguably, the value of financial planning could be better quantified, by trying to measure how much economically better off clients are by engaging in financial planning strategies than what they would have otherwise done. And in a recent research paper entitled "Alpha, Beta, and Now... Gamma" David Blanchett and Paul Kaplan of Morningstar have attempted to do exactly this - evaluating how the financial outcomes of retirees are improved by engaging in five financial planning strategies, from more effective asset allocation to dynamic withdrawal rate spending approaches to proper asset location decisions. Quantifying the difference between the baseline and financial-planning-optimal strategies as "Gamma", Blanchett and Kaplan find that good financial planning decisions increase retirement income by 29%, which is the equivalent of generating 1.82%/year of higher returns. Although there are some important caveats to the research, the new Morningstar paper may open the door to a wave of new research attempting to measure the "Gamma" of good financial planning.

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Are The CFP Board Leadership Resignations A Sign Of Weakness Or Strength?

nospam@example.com (Michael Kitces) — Wed, 07 Nov 2012 06:01:00 -0600

The financial planning community was recently stunned by the unexpected announcement that Alan Goldfarb, chairman of the Board of Directors for the CFP Board, along with two unnamed members of the CFP Board's Disciplinary and Ethics Commission (DEC), had resigned amidst allegations that they had violated CFP Board's Standards of Professional Conduct. Critics of the CFP Board were quick to step forward and use the announcement as a moment of weakness and an opportunity to bash the organization. Nonetheless, it's still notable in a sign of strength that the CFP Board does have an enforcement process, and isn't afraid to use it - even to the point of ousting its own board chair and some DEC members.

In the long run, though, whether this proves to be a sign of strength or weakness for the CFP Board depends upon the transparency it uses in resolving the matter. While light on the details right now - it is, after all, an ongoing investigation - the real question is how much the CFP Board ultimately discloses about what the allegations were, the process of the investigation, the outcomes of that process, and how the matter was adjudicated - along with whatever steps it intends to take to ensure the problems, whatever they were, don't happen again. We can't ask for or expect any answers yet, but we can ask for and expect a commitment, now, for transparency at the end of the process to maintain the integrity of the organization.

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One Profession, One [Minimum] Designation

nospam@example.com (Michael Kitces) — Mon, 29 Oct 2012 06:03:00 -0500

After years of wavering, the Financial Planning Association has recently re-focused itself back to specifically supporting financial planners who pursue the CFP certification and advocating for the CFP to be recognized as the one true designation, recalling back the famous "One Profession, One Designation" refrain first uttered by financial planning luminary P. Kemp Fain nearly 25 years ago. Yet the reality is that while the CFP certification has advanced significantly since Fain's first comments in 1987, so too have many "competing" designations, some of which represent very high quality advanced educational content, albeit often in narrow and focused specialties under the financial planning umbrella. Nonetheless, many "bogus" designations have also proliferated over the years, contributing significantly to consumer confusion. As a result, while there is still virtue to having the CFP certification as a minimum baseline designation to cut out the other bogus designations, there needs to be room for the advanced specializations that have begun to emerge as well. Which means perhaps it's time for the FPA to extend Fain's famous speech one step further, from "One Profession, One Designation" to "One Profession, One [Minimum] Designation" - where the CFP certification serves as a minimum baseline for anyone who wishes to become a financial planner, but beyond which a growing number of "post-CFP" educational programs can flourish to support the emerging fields of financial planner specialization.
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Not Your Father's CFP Board Anymore

nospam@example.com (Michael Kitces) — Mon, 24 Sep 2012 06:13:00 -0500

Five years ago, Kevin Keller became the CEO of the CFP Board, and at a unique and challenging time for the organization. The CFP Board had just announced its decision to relocate to Washington DC, which was likely to turn over most of the staff (at least, those who were left, as prior CEO Sarah Teslik had just slashed the headcount of the organization by nearly 40% in the preceding few years). Beyond staffing issues, the organization seemed to be in turmoil, with one leadership blunder after another, and Keller himself was entering as the 7th permanent or interim CEO to fill the role with the CFP Board in as many years.

Given that Keller was essentially an "outsider" at the time - experienced in leadership at another organization, but with no particular background or connection to the financial planning world - it was not clear how would he (re-)shape the CFP Board as he took over, with the rare opportunity, and danger, of re-staffing the entire organization from the ground up. Would it be the fresh start the CFP Board needed, or would the outsider unfamiliar with the challenges of the industry and the organization blunder?

Looking back over the past 5 years of the CFP Board, the conclusion seems clear now - although the CFP Board's central role in the financial planning profession continues to make its decisions controversial from time to time, the reality is that the organization under Keller's leadership appears to be entirely reinvented, and in a very positive direction. Although there are definitely some challenges that remain, this isn't your father's CFP Board anymore.

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The Day I Became Ashamed To Be A CLU

nospam@example.com (Michael Kitces) — Mon, 17 Sep 2012 06:07:00 -0500

It was August 24th. I had just awakened early in the morning in Sydney, my final day there after serving as a keynote speaker for the Australia Portfolio Construction Forum, and I was looking through my morning email – which was actually the prior afternoon’s August 23rd email at home in Washington DC, given the 14-hour time zone difference. Earlier in the week, I had caught the surprise announcement from the FPA that CEO Marv Tuttle was stepping down, to be succeeded by then-current FPA COO and Associate Executive Director Lauren Schadle, and read with interest Schadle’s comments that FPA would be stepping up its focus on those financial planners who are serious enough about their craft to seek out the CFP certification. What caught my eye that morning, however, was an unexpected response to Schadle’s comments from American College President and CEO Dr. Larry Barton. The College, through which I have proudly earned 6 professional designations, including the CFP itself, is one into which I had invested a lot of time, money, and effort, both during my studies, and in the years thereafter as I have continued to promote its advanced educational programs and even recently taken part in providing content for their latest RICP designation. Yet after reading Barton’s response, I felt for the first time a true embarrassment in being an alumni of the American College, and shame in being a holder of what was once its defining credential, the CLU.

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Will Australian Financial Services Reform Be A Template For The US?

nospam@example.com (Michael Kitces) — Wed, 12 Sep 2012 06:06:00 -0500

As regulatory reform for financial services moves along slowly here in the US, half way around the world in Australia a new set of regulatory reforms entitled the "Future of Financial Advice" are now being implemented. The changes will include a ban on all investment commissions, and a fiduciary duty for those giving financial advice, not unlike similar reforms scheduled in the UK under their Retail Distribution Review (RDR) set to take effect in 2013. Notably, though, while Australian reforms may have leapfrogged past the US, the Australian marketplace looks more like the US did nearly 20 years ago, as approximately 80% of advisors work under a small number of dealer groups and there are almost no independent firms. With Australian firms required to adopt fee-only models, including AUM, retainer, and hourly, within a year, the evolution of business models in the US may provide a glimpse to what is coming for Australia. Yet while the US offers Australia a glimpse of fee-only business models, Australia may provide US a first glimpse at how financial services shifts in a fiduciary, fee-only environment - providing a live, real world environment to evaluate questions like whether the less affluent marketplace really is served effectively without commissions, and whether there's still a place for broker-dealers in a fiduciary world.
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Should Practice Management Really Be Eligible For CE?

nospam@example.com (Michael Kitces) — Wed, 05 Sep 2012 06:09:00 -0500

With the first major changes to the continuing education requirements for CFP professionals in nearly two decades, the CFP Board has proposed that in the future up to 10% of the CE requirement could be satisfied with content on practice management. Distinct from education on trust and communication, the proposal would allow for CFP CE for practice management topics tied to the business of operating a financial planning practice. While many have long requested CE credit for practice management content, though, it seems that allowing practice management CE strays away from the fundamental purpose of continuing education, and risks creating a double-standard for technical competence between financial planners that work in a practice, and financial planners who own a practice. Perhaps that means the better solution is to improve the practice management tools, resources, and content that are available in the first place, so that practice management can simply be its own reward, and justify its own ROI, for those who choose to own and operate a financial planning business?
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CFP Board Proposes Broad Changes To CE Requirements

nospam@example.com (Michael Kitces) — Mon, 20 Aug 2012 06:16:00 -0500

For the first time in almost 20 years, the CFP Board has proposed a broad range of changes to the CE requirements that apply to all CFP certificants. The new rules would include an increase in the total number of CE credits required from 30 hours every 2 years up to 40 hours, an increase in the required Ethics education from 2 hours to 4 hours (but half of those hours can be earned from general ethics content, not only "ethics" content on the CFP Board's own Standards of Professional Conduct), and the opportunity to earn up to 4 hours of CE credit from pro bono services and/or practice management content. The changes under consideration address virtually every area for which the CFP Board has been criticized in recent years, although some areas - notably, CE credit for practice management - will be debated more actively than others. At this point, the proposed changes are only a proposal - and open for comment - but unless significant objections arise, it seems likely that these new requirements could be in place as soon as next year!

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